In a Nutshell:

GADITEK is in search of a Senior PPC Executive for supporting efforts in increasing search visibility, driving qualified paid traffic, and boost reach and engagement for one of our in-house brands.

In this role, you’ll own all of our advertisement efforts and support our marketing strategies with PPC. Your efforts will have a direct impact on our company’s bottom line. Hence, we need someone who is self-directed, can work proactively, and provide detailed ongoing reporting about what’s working and what’s not.

You will be responsible for leading our Paid Advertisement efforts across our marketing and development teams. The ideal candidate will have previous experience in successfully managing and running PPC campaign, and knowledge and hands-on experience of latest tools, strategies and techniques.

Why is this role important for Gaditek's work?

GADITEK’s mission is to support our brands with the right talent so they can take us to new levels of excellence in existing and non-existing areas; and in the process, make them more valuable and ensure their relevance in the marketplace.

To achieve this, we believe in creating massive value and delivering it through meaningful interactions with our target audience at precise touch-points on their consumer journey—where they need it the most, and where it will have disproportionate impact. However, without having a strong advertising presence on search, this is not possible.

This is where your role as Senior Lead comes in.

This role is crucial for establishing and scaling our presence in existing and emerging spaces on search. Done right, it will accelerate growth of our brands, aid them reach the right audiences, and increase customer lifetime value for us.

This role allows us to delegate responsibility for providing support in, as well as directly, monitoring, administering, and managing our advertising strategies.

Hence, in this role we require someone who has a deep understanding of PPC, the dynamic landscape on online search, is focused and committed to delivering results, shows initiative, has ability to quickly prioritize, remain organized, meet deadlines, and has the ability to collaborate with cross-functional teams.

Once you are here, you will:

• Plan and execute marketing strategies with marketing team and improving them with changing marketing trends.
• Manage social media channels of the brand and identifying additional social channels for brand to interact with its target audience.
• Monitor website analytics and improving the website as per analytics feedback and findings.
• Execute and managing multiple projects PPC and Retargeting campaigns for brand.
• Actively test and analyze keywords, advertising copy, landing pages, and positioning to maximize results.
• Develop and manage PPC bidding strategies and be responsible for the bottom-line success of our paid search efforts
• Monitor, analyze, and report on performance of paid search expenditures and optimize spending based on projected ROI.
• Monthly reporting to the supervisors on tasks progress and overall personal progress.
• Working in close coordination with content team to identify and publish the right content for brand’s blog, website and social media channels.
• Devise strategies to drive online traffic to the company website.
• Track conversion rates and making improvements to the website.
• Develop and manage digital marketing campaigns.
• Utilize a range of techniques including Paid Search, Social Media Marketing, and Retargeting.
• Manage online brand and product campaigns to raise brand awareness.
• Be responsible for planning and budgetary control of all digital marketing.
• Evaluate customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

What does Gaditek offer you?

GADITEK is a new age company that is focused on just one thing: keeping you relevant in the market and in this age. We do this to make work energetic for you so you’re always learning on the job, and always working on the latest cutting edge, and so that you always know what’s working in your area, and the world of technology as a whole. In turn, we allow you to remain innovative and disruptive, and lead us to new places.

Yes, we work hard. Harder than most other places of work, in the same hours. But we also purposefully find ways to allow our teams to enjoy work together. Working with us, you will never have to worry about being left behind in the market or losing your market value. You will always remain market competitive, work on challenging new projects that will require you to put your existing body of knowledge and experience to create amazing solutions that you’re proud of and helps us go to new places.

We encourage our community to come to work and get charged, so they can go home and have a great time with family and friends. As a result, you will find work challenging yet fulfilling, and structured yet creatively explorative.

As a Senior PPC Executive, we provide the opportunity for you to:

• Collaborate with people from different backgrounds such as interaction designers, business designers, mechanical engineers, graphic designers, and design researchers.
• Become part of a culture that lets you both learn and teach while working with people outside of your immediate area of expertise.
• Be challenged to think more holistically.

Application instruction

To apply, please submit your resume, cover letter and any relevent work samples