In a Nutshell:

GADITEK is in search of a Senior Lead Digital Marketing (SEO) for supporting efforts in increasing search visibility, driving organic traffic, and boost reach and engagement for one of our in-house brands.

In this role, you’ll own all of our SEO efforts and support our marketing strategies. Your efforts will have a direct impact on our company’s bottom line. Hence, we need someone who is self-directed, can work proactively, and provide detailed ongoing reporting about what’s working and what’s not.

You will be responsible for leading search engine optimization (SEO) efforts across our marketing and development teams. The ideal candidate will have previous experience in successfully managing and implementing SEO strategies and techniques —including content development, on-page optimization, technical SEO changes, keyword research and reporting, and link building.

Why is this role important for Gaditek's work?

GADITEK’s mission is to support our brands with the right talent so they can take us to new levels of excellence in existing and non-existing areas; and in the process, make them more valuable and ensure their relevance in the marketplace.

To achieve this, we believe in creating massive value and delivering it through meaningful interactions with our target audience at precise touch-points on their consumer journey—where they need it the most, and where it will have disproportionate impact. However, without having a strong organic presence on search, this is not possible.

This is where your role as Senior Lead comes in.

This role is crucial for establishing and scaling our presence in existing and emerging spaces on search. Done right, it will accelerate growth of our brands, aid them reach the right audiences, and increase customer lifetime value for us.

This role allows us to delegate responsibility for providing support in, as well as directly, monitoring, administering, and managing our owned digital assets (websites, blogs, communities, etc.) and shared third-party assets (social media profiles and pages, forums, and guest blogging).

Hence, in this role we require someone who has a deep understanding of SEO, the dynamic landscape on online search, is committed to delivering results, shows initiative, has ability to quickly prioritize, remain organized, meet deadlines, and has the ability to collaborate with cross-functional teams.

Once you are here, you will:

JD not available. Maybe divide into three areas, technical SEO, and on and offsite SEO?

General:

• Drive SEO strategy, including onsite optimizations, outreach and content strategy.
• Develop and manage technical SEO projects. Work with other teams and departments to ensure cross-functional SEO needs are taken into account.
• Constantly track, analyze, and report on overall SEO success with regards to traffic, rankings, backlinks, and profitability.
• Provide direction on generating highly-creative on-brand content that gets noticed in local markets.
• Write content and briefs for onsite and backlink SEO efforts as needed.
• Create and present written recommendations for search performance improvements
• Analyze and diagnose technical website issues that impact SEO
• Communicate technical requirements to both developer and non-technical stakeholders
• Develop and implement a backlink strategy.
• Take ownership of day-to-day execution of organic search engine campaigns including keyword research, competitive research, content optimization, outreach strategy, and site architecture improvements.
• Produce technical audits as needed and execute on-page optimizations.
• Keep abreast of the latest SEO developments and news.
• Lead SEO and search-discovery projects through from business case creation, technical requirements generation, kickoff, development, testing, launch, and post-launch analysis
• Research and analyze industry changes/developments in search engine optimization and search discovery across multiple channels and programs including content and social
• Work closely with marketing, content, and PR teams to create, launch and promote content
• Train internal teams to optimize and activate content
• Collect, aggregate, analyze, and report on the SEO channel

Content Strategy

• Work independently and with localization to perform advanced international keyword research using diverse data sets
• Develop and execute content strategy, generating new content based on research, regional and merchandising needs

Link and Authority Building

• Focus on international link development, acquire authoritative, relevant links
• Partner with PR and social media to develop programs to acquire diverse quality links
• Partner with SEO analyst to identify and solve for link opportunities
• Develop and execute international inbound linking strategy
• Develop and execute internal linking strategy

What does Gaditek offer you?

GADITEK is a new age company that is focused on just one thing: keeping you relevant in the market and in this age. We do this to make work energetic for you so you’re always learning on the job, and always working on the latest cutting edge, and so that you always know what’s working in your area, and the world of technology as a whole. In turn, we allow you to remain innovative and disruptive, and lead us to new places.

Yes, we work hard. Harder than most other places of work, in the same hours. But we also purposefully find ways to allow our teams to enjoy work together. Working with us, you will never have to worry about being left behind in the market or losing your market value. You will always remain market competitive, work on challenging new projects that will require you to put your existing body of knowledge and experience to create amazing solutions that you’re proud of and helps us go to new places.

We encourage our community to come to work and get charged, so they can go home and have a great time with family and friends. As a result, you will find work challenging yet fulfilling, and structured yet creatively explorative.

As a Senior Lead Digital Marketing (SEO), we provide the opportunity for you to:

• Collaborate with people from different backgrounds such as interaction designers, business designers, mechanical engineers, graphic designers, and design researchers.
• Develop new human-centered experimental approaches to organizational design/development.
• Become part of a culture that lets you both learn and teach while working with people outside of your immediate area of expertise.
• Be challenged to think more holistically.

Relevant Experience:

• 5 years of experience
• Able to inspire people of different backgrounds with stories

Application instruction

To apply, please submit your resume, cover letter and any relevent work samples